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Who should I follow on Twitter?

One of the keys to success on Twitter is having relevant followers who are interested in your content and message. In this article, we'll provide specific strategies for deciding who to follow on Twitter and building a follower network that is valuable for your goals.

Who should I follow on Twitter?
Who should I follow on Twitter?

Image from Ron Mader

Identify Your Competitors or Influencers in Your Niche

An excellent way to find relevant followers is to identify your competitors or influencers in your niche. If you're in the technology industry, for example, look for the top companies and influential figures in your field. Then, explore who follows them and follow those users. It's likely that these followers are also interested in your content.

Use Twitter's Search Features

Twitter offers powerful search functions that allow you to find relevant accounts. Use keywords related to your niche or topic of interest in the Twitter search bar. Then, select the "Accounts" tab in the search results to find users who are relevant and discuss those topics.

Follow People Engaging in Relevant Conversations

Engaging in relevant conversations is an effective way to attract interested followers. Find tweets about topics related to your niche and see who is participating in those conversations. Follow them and join the discussion. Those interested in those topics are more likely to follow you back.

Interact with Your Current Followers

Don't forget to interact with your current followers. Respond to their comments, retweets, and mentions. This interaction can increase the visibility of your profile and attract new followers who are interested in the same conversations.

Follow Accounts Recommended by Twitter

Twitter offers recommendations for accounts to follow based on your interests and activity. Take advantage of these recommendations to find relevant accounts that may align with your target audience.

Watch this video to know how to do it with the help of Twitter Follower.

Create Segmented Twitter Lists

Organize your followers into segmented Twitter lists. This will allow you to follow people with specific interests in each list. For example, you can create lists for technology followers, marketing followers, travel followers, etc.

Share Valuable Content

To attract relevant followers, it's crucial to share valuable content on your profile. Post informative, helpful, and entertaining tweets related to your niche. Followers who find value in your content are more likely to follow you.

Post Regularly and at Strategic Times

Maintain an active presence on Twitter by posting regularly and at strategic times. This will increase the visibility of your tweets and help you attract interested followers who are online at those times.

Promote Your Twitter Profile on Other Platforms

If you have a presence on other social media networks or a website, promote your Twitter profile in those places. This can attract followers who are already interested in your content on other platforms.

Follow Your Relevant Followers Back

Finally, don't hesitate to follow back those followers who are relevant to your interests. This can foster a more solid community and greater interaction on your profile.


Following relevant people on Twitter is essential for building a valuable follower network. Use these strategies to find followers interested in your niche and your content. Remember that quality is more important than quantity when it comes to followers on Twitter. A committed and relevant community can be more valuable than a large number of passive followers.

Start applying these strategies today to attract relevant followers and enhance your presence on Twitter. Good luck!